What’s on your mind?
At a crossroads in your career or life and want a creative thought-partner to help you pivot? Need a guide to navigate the creative industry? Looking for a framework to turn your passion into a sustainable business model? Or running an existing business that could benefit from legal expertise?
Freshly encompasses business and legal affairs, coaching, access to industry specialists and workshops to support your next chapter, project or event.
Let’s bring your vision to life.
COACHING
A partnership where individuals or groups are empowered to reach goals or navigate transitions in their lives and careers. Ready to work on a goal? Curious about coaching?
Discover whether it is for you.
BUSINESS AFFAIRS
Support with the business, legal and commercial aspects of your creative project or business, as well as access to a global network of specialists. Ready to commercialise your creativity?
Make your story, your business.
KNOWLEDGE EXCHANGE
Support with panels, workshops, masterclasses and curation for engaging events.
Empower yourself, your team or your event with more knowledge around the business of storytelling.
Flip through our latest field notes.
Insights born from real-life experiences across creative, corporate, music, film and social impact. You can use these resources to support clarity, confidence, and creativity.
Freshly Articles cover the following topics:
Arts & Culture • Media Law • Creative Business Coaching • Founder Stories
What is Business Affairs and why should the creative economy care about it?
It started with Bob Dylan, now we're here.
What If You Built a Career You Don’t Want Anymore?
and what comes next when you realise it.
Meet the author, your Business Aunty
I’m Izzy, founder of Freshly Ground Stories (or, as the team affectionately calls me, Business Aunty). However you found us, we’re glad you’re here. Whether you are an individual looking for clarity or a business looking for expert advice, take your time exploring our pages. We hope you enjoy the stories.
What we’re building at Freshly is grounded in storytelling, strategy and heart, for the creative economy and beyond.
Izzy
Awards
HOMEGROWN HERO AWARD 2014
•
ARABIAN BUSINESS ENTREPRENEUR 2016
•
EMIRATES WOMAN OF THE YEAR 2015
•
ACC GLOBAL TOP 10 MEDIA & ENTERTAINMENT COUNSEL 2022
•
HOMEGROWN HERO AWARD 2014 • ARABIAN BUSINESS ENTREPRENEUR 2016 • EMIRATES WOMAN OF THE YEAR 2015 • ACC GLOBAL TOP 10 MEDIA & ENTERTAINMENT COUNSEL 2022 •
featured in
VICE, Lonely Planet, Dubai Eye, Emirates Woman, Brown Book, Harpers Bazaar, Carton, Lovin’ Dubai, Saudi Gazette, Broadcast ProME, The National, Time Out, Arabian Business, Good Magazine, Women’s Health, Stylist, Gulf News, What’s On, The Hollywood Reporter, Deadline
Want to join the Freshly Collective?
We have a growing collective of creators, thinkers, founders and experts in their field who believe in the power of storytelling. Does this sound like something you’d like to be part of?
Freshly Ground Stories has been an invaluable asset to my music business, providing expert guidance in both Business Affairs and Coaching. Her strategic insights and hands-on approach have helped streamline our operations and improve business practices. Izzy Abidi's professionalism, combined with her empathy and deep understanding of creative industries and individuals, has made a significant positive impact. Highly recommended!
James Locksmith - CEO and Founder, Electronic Music Life (Australia)
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I don’t know where I’m going, but I promise it won’t be boring
D. BOWIE