Make your story, your business.
ADVISING BUSINESSES AND FOUNDERS ON THEIR STORY
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CONTENT CREATOR AGREEMENTS
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PODCAST BUSINESS MODELS
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DEAL-MAKING FOR PRODUCERS, ARTISTS, FOUNDERS AND PODCASTS
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PRODUCTION DEALMAKING FROM SCRIPT TO SCREEN
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ADVISING BUSINESSES AND FOUNDERS ON THEIR STORY
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BRAND PARTNERSHIP DEALS
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ADVISING BUSINESSES AND FOUNDERS ON THEIR STORY • CONTENT CREATOR AGREEMENTS • PODCAST BUSINESS MODELS • DEAL-MAKING FOR PRODUCERS, ARTISTS, FOUNDERS AND PODCASTS • PRODUCTION DEALMAKING FROM SCRIPT TO SCREEN • ADVISING BUSINESSES AND FOUNDERS ON THEIR STORY • BRAND PARTNERSHIP DEALS •
The moment you write the first word on a page, storyboard your first frame, play your first note, paint your first stroke on canvas, you have started a business
Izzy Abidi
Make your story, your business
Our approach to Business Affairs empowers individuals and businesses by giving crucial industry insights into and providing a strategy for how creative work can be commercialised.
Some examples include:
understanding and negotiating deals
consulting on pitches, executive production
navigating financing
building a sustainable business model around your projects or slate
understanding and negotiating deals, consulting on structuring a production, tours, licensing, distribution, event, brand partnership
Legal support with your contracts
If you learn the basic vocabulary that your industry uses in deal-making, it equips you with knowledge. That dynamic can be felt in the rooms you are in, empowering you with the agency over where your work goes and how it’s used.
This ultimately allows you to focus on where you shine: your story.
Beyond business:
legal support, fine print and taking risks
If the project requires specific expertise, a larger team or specialist legal advice in your industry, Freshly draws upon its global creative and industry community, The Freshly Collective, to find the ideal business, production, creative or legal support for your work. We draw upon experienced legal and finance specialists in the tech, media, publishing and entertainment industry who understand the importance of risk- taking to innovate and create.
Your creativity, supported with experience and a network
Freshly brings over 15 years of experience in the business and legal areas of technology (yes, AI too), music, media and entertainment industries.
Alongside the Freshly Collective, this covers a range of experience from large-scale Hollywood productions to dealing with studios, streamers, venues and artist management.
This also includes production management and policies (e.g. Production HR best-practices, intimacy coordinators, working hours, cast and crew contracts, review of incentive processes).
Cultural nuance is vital to any work and with that, Freshly also takes into account regional practicalities and cultural nuances of your project, referring you to a local network when relevant.
By working with Freshly on Business Affairs, you also get access to the Freshly Collective.
Grounded in Experience
projects we have worked on
Legal stuff: To avoid any misleading, Netflix titles on this page relate to experience as a Netflix employee from 2018 to 2024 (i.e. Netflix is not a client of Freshly Ground Stories). This work is celebrated with pride and joy, especially the wide-range of female led productions, from typically underrepresented communities.
Client Stories
Our commitment to humanity
The storytelling community of the Global South, both local and diaspora, is currently navigating an inner balance of re-charge vs. reboot, often pulled by a sense of duty and responsibility towards the latter.
In a time when narratives that dehumanise, stereotype, or misrepresent the Global South and other marginalised identities are on the rise, Freshly is committed to playing a part - however small - in humanising stories, especially in the rooms where decisions are made.
