Fieldnotes by Freshly Ground Stories where Stories and tools shaped by lived experience across film, music, media law, coaching, and the wider creative economy — designed to support clarity, confidence, and creative autonomy.
Ismat Abidi Ismat Abidi

When did slow become such a dirty word in business?

What happens when you stop matching the urgency of the world and build your business at your own pace? A founder’s reflection on redefining speed, protecting your energy, and discovering the power of slow growth in the creative industry.

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Mindset Ismat Abidi Mindset Ismat Abidi

Rejection’s Doing You a Favour

A grounded reflection on rejection, why it stings and how it often clears space for better alignment. Coaching prompts to help you move through the discomfort and understand what the no might be protecting or redirecting you toward.

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Our commitment to humanity

The storytelling community of the Global South, both local and diaspora, is currently navigating an inner balance of re-charge vs. reboot, often pulled by a sense of duty and responsibility towards the latter.

In a time when narratives that dehumanise, stereotype, or misrepresent the Global South and other marginalised identities are on the rise, Freshly is committed to playing a part - however small - in humanising stories, especially in the rooms where decisions are made.

Hand drawn illustration of bakala shop by