Our commitment to humanity
The storytelling community of the Global South, both local and diaspora, is currently navigating an inner balance of re-charge vs. reboot, often pulled by a sense of duty and responsibility towards the latter.
In a time when narratives that dehumanise, stereotype, or misrepresent the Global South and other marginalised identities are on the rise, Freshly is committed to playing a part - however small - in humanising stories, especially in the rooms where decisions are made.
Revisiting festival notes to see what actually stuck. Structurally important things that revealed something about how we're building the industry right now: from psychological welfare to how brands are actually investing in film, to the faces finally in the room and what cultural legacy looks like when you're paying attention.