Fieldnotes by Freshly Ground Stories where Stories and tools shaped by lived experience across film, music, media law, coaching, and the wider creative economy — designed to support clarity, confidence, and creative autonomy.
Business Affairs, Media Law Ismat Abidi Business Affairs, Media Law Ismat Abidi

Force Majeure: How the fancy-sounding French word works when the global reality is pandemics, wars and travel disruption

Most people have seen the words “force majeure” in a contract and kept scrolling. But when pandemics, wars, evacuations or travel disruptions affect a project, that overlooked clause suddenly becomes critical. This guide explains what force majeure actually means and how businesses can approach it more strategically.

Read More

Our commitment to humanity

The storytelling community of the Global South, both local and diaspora, is currently navigating an inner balance of re-charge vs. reboot, often pulled by a sense of duty and responsibility towards the latter.

In a time when narratives that dehumanise, stereotype, or misrepresent the Global South and other marginalised identities are on the rise, Freshly is committed to playing a part - however small - in humanising stories, especially in the rooms where decisions are made.

Hand drawn illustration of bakala shop by