What is Business Affairs and why should the creative economy care about it?
Business Affairs might sound corporate, but it’s the backbone of how creative work gets protected, funded, licensed, and shared. This guide breaks down what it actually is, where it came from, and how a creative-friendly approach can help you own your voice and your business.
N D Eyyyyyyy - Non Disclosure Agreements don't have to be so serious.
NDAs sound serious, but they don’t always need the drama. This guide breaks down what NDAs really mean in creative industries, when to take them seriously, and how to protect your ideas without losing confidence or momentum.
Valuing your work when offered a collaboration in exchange for "exposure"
“We don’t have a budget, but it’ll be great exposure.”
If you’ve ever heard this, you’re not alone. This guide helps creatives and freelancers navigate these conversations with confidence, clarity, and a reminder that your work carries value in every exchange.
How to festival
Networking at festivals can feel intimidating, especially if you're not there for red carpets or selfies. This guide breaks it down with practical tips, reminders, and gentle encouragement for storytellers finding their footing in the industry.
Make your story, your business
Creative freedom is stronger when your business foundations are clear. This piece explores why creatives deserve ownership of their commercial narrative, and how learning deal vocabulary early can make your story unstoppable. No tie required
Our commitment to humanity
The storytelling community of the Global South, both local and diaspora, is currently navigating an inner balance of re-charge vs. reboot, often pulled by a sense of duty and responsibility towards the latter.
In a time when narratives that dehumanise, stereotype, or misrepresent the Global South and other marginalised identities are on the rise, Freshly is committed to playing a part - however small - in humanising stories, especially in the rooms where decisions are made.
What happens when you stop matching the urgency of the world and build your business at your own pace? A founder’s reflection on redefining speed, protecting your energy, and discovering the power of slow growth in the creative industry.